Interesting commentary, breaking down the stages of decision-making for b-to-b buyers. A quick summary:
1) Problem Solving
2) Solution Seeking
3) Criteria Development
4) Application Testing
5) Final Purchase
And the full post: http://bit.ly/aLBHAT
This tracks with what we've seen in our research and the programs that we've worked on. Please share your experiences with us!
Research and Commentary on Market Trends
