Study: B2B Spending Online

Spending on online search is half of all digital marketing expenditures, according to a new study by BtoB.  However, the breakdown is what is most interesting.

While paid search advertising is less evident, the study found that website and landing page optimization has been undertaken by nearly all marketers (95%), thus allowing their sites to appear near the top of organic search results.  In fact, 35% of respondents have had nothing to do with pay-per-click efforts, according to the study, titled “Search Marketing: The State of B2B SEO and PPC Practices".

Facebook COO: Trends Driving Tech Today

SUMMARY:

1) From anonymity ... to authentic identity

2) From the wisdom of crowds ... to the wisdom of friends

3) From being receivers of information .... to broadcasters of information

Digital Trends in 2011

Nielson reports usage statistics on web brands, social networks, blogs and more for 2011. 

Also, Nielson reports a number of interesting statistics in their Mobile Media Report, including:

• The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively)
• The majority of smartphone owners (62%) have downloaded apps on their devices and games are the top application category used in the past 30 days
• The # of smartphone subscribers using the mobile Internet has grown 45 percent since 2010
• 87% of app downloaders (those who have downloaded an app in the past 30 days) have used deal-of-the-day websites like Groupon or Living Social

Customer Satisfaction: Recent Study in the Mortgage Industry

While overall satisfaction is down, it is interesting to see how large financial institutions are incorporating best practices and the results from their efforts.  A recent study by J.D. Power and Associates shows BB&T out-performing competitors, with Regions Mortgage second and Wells Fargo third.

Getting Ready For T-Commerce

The era of T-Commerce has begun.  Forrester just published the following in their report "Why Tablet Commerce Will Soon Trump Mobile eCommerce".

• Already, 9% of the people who shop online have a tablet. 
• Tablets are taking off - Forrester projects that 82 million Americans will own one by 2015. 
• The average retailer surveyed reports that 21% of the mobile commerce on their sites comes from tablets. 
• According to another survey, 47% of the tablet owners have bought something on their tablets, and another 13% have shopped with the tablet.
• Half of the tablet owners shop more on their tablets than on their smartphones (and nearly all of them have smartphones).

With this huge shift in digital commerce, it is important to optimize sales and marketing strategies specifically for the tablet.

We're interested in knowing what you are doing in T-Commerce.  Please post a comment on our Facebook page.