Case Study: Use of Microsites to Increase Conversion

An excellent example of highly focused used of online tools - converstion rates increased up 40% above those of the website alone.


http://bit.ly/adYczm

I thought that one of the key points noted in the study was that a microsite gives you the opportunity to be entirely focused on that singular product or service...no distractions.  The prospect can simply view and buy (or browse only a couple of pages through for additional detail).