- Marketing Budgets: No decline in investment; either increased or flat. Approximately 64% of marketers surveyed expect an increase in 2011.
- Increasing Relevance: 1) Segmentation and Personalization; 2) Trigger-Based Communications. Follow the summary link to access case studies showing how marketers increased their campaign performance.
- Social Media Integration: Tactics still evolving, but continued testing on the horizon.
Report Summary
