Zenyo

Kudos to Scotts LawnService.  I had the good fortune of working with Scotts for several years and always appreciated their foresight in embracing and integrating new technology into the marketing mix.  This is an excellent report on MarketingSherpa.com that shows:

1. an implicit understanding of the target audience
2. tactical expertise in the integration of mobile, email, newsletters, and sponsorship

Report
Sample - Guide Request Email
Sample - Guide Landing Page