- 36% of men cite looking for information as a primary goal, compared to women at 28%.
- 47% of women say searching for coupons and promotions is their primary use, compared with 33% of men.
- One-third of female respondents have increased the amount of time they dedicate to searching for coupons through social media, compared with just under 20% of men.
- Women are more likely to recommend a brand, product or service through a social network, with 35% doing so, compared with 28% of men.
- Women were twice as likely to appear among the highest level of recommenders, having offered their opinions 10 or more times within the past three months.
- 4% of men indicated they were most likely to use social media to register a complaint or seek resolution to a problem, compared with 2% of women.
Summary
