Adobe released the results of a research study that shows very clearly that "...interactive advertising in digital magazines can more effectively engage readers and create stronger purchase intention than similar static ads in print."
“Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness,” conducted by Alex Wang, Ph.D. (Univ. of Connecticut).
Key questions to consider:
- What is your brand doing to create an immersive advertising experience online?
- How are you designing and executing engaging ad content tailored for the newer tablet devices?
- What metrics do you have in place to measure the impact of interactive redesign on brand awareness, sales, etc.?
Contact Zenyo for a free consultation on your next digital campaign.
