- More than 100 million tweets per day on Twitter.
- More than 30 billion pieces of content shared globally each month on Facebook.
Conclusion: Content clutter has turned into content decay.
Solution: A variety of tools are available to help marketers apply appropriate tactics per medium. Example - rather than random posting, you can track activity to optimize tweets and analyze performance.
The following presentation provides tremendous insight into the evolving social landscape and the challenges marketers face in using social channels to effect customer behavior.
Research and Commentary on Market Trends
