Source: Milennial Media, 2011.
According to the December 2010 SMART Report from Millennial Media, smartphones are more effective than feature phones in the following areas:
- Mobile ad awareness (39% vs. 28%)
- Unaided awareness (17% vs. 13%)
- Purchase intent (15% compared to 12%)
Source: Milennial Media, 2011.
Smartphones defined as iPhone, Android, Blackberry, Palm, Windows devices. Feature Phones defined as all other mobile phones.
