Kudos to Dole Food Co. and the Price Chopper supermarket chain for employing new technology - QR codes and short codes - within traditional direct mail.
The campaign reminds me of projects we handled for The Kroger Co. several years ago ... designed to build loyalty among the shopper base and to promote select vendor products. What's special about this program is that the QR and short codes streamline the response process, making it easier for an individual using a web-enabled phone to receive mobile content.
How are you incorporating new response tools into your marketing campaigns?
