Very valuable insight for marketers ... "In honor of Mother’s Day, The Nielsen Company has taken a look at the 'modern mom.' What’s she watching? Where does she spend her time and money online? What are her primary interests?"
The article looks at a few key points:
1) Social Media
Moms with kids under 18 are more likely than the general population to engage in social networking activities as well as use the internet for personal communication, posting, etc.
2) Shopping
Households with kids under 18 overindex for certain food purchases as well as shopping for groceries online. When it comes to general shopping online, they are on par with other online adults. They under-trend for any investment shopping.
More details and stats in the article.
