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Monday, January 2, 2012

Digital Trends in 2011

Nielson reports usage statistics on web brands, social networks, blogs and more for 2011














Also, Nielson reports a number of interesting statistics in their Mobile Media Report, including:
  • The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively)
  • The majority of smartphone owners (62%) have downloaded apps on their devices and games are the top application category used in the past 30 days
  • The # of smartphone subscribers using the mobile Internet has grown 45 percent since 2010
  • 87% of app downloaders (those who have downloaded an app in the past 30 days) have used deal-of-the-day websites like Groupon or Living Social