The era of T-Commerce has begun. Forrester just published the following in their report "Why Tablet Commerce Will Soon Trump Mobile eCommerce".
- Already, 9% of the people who shop online have a tablet.
- Tablets are taking off - Forrester projects that 82 million Americans will own one by 2015.
- The average retailer surveyed reports that 21% of the mobile commerce on their sites comes from tablets.
- According to another survey, 47% of the tablet owners have bought something on their tablets, and another 13% have shopped with the tablet.
- Half of the tablet owners shop more on their tablets than on their smartphones (and nearly all of them have smartphones).
With this huge shift in digital commerce, it is important to optimize sales and marketing strategies specifically for the tablet.
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