Wealthier Consumers Use More Coupons

Links to the reports and research below, but here are the key points (as summarized on MarketingCharts.com):

1) 6 in 10 wealthier consumers have used coupons

2) Educated metro consumers used coupons

3) Male couponing behavior increased

4) Couponing behavior not directly tied to the economy

5) Couponing redemptions grew 27% in 2009.

Households with incomes of $100,000 and up were the primary drivers of coupon growth in 2009.

Business Wire article: http://bit.ly/d0dqHc

Nielson research: http://bit.ly/c0NuFH