Interesting study covering both online and offline influences in the purchase decision process.
Among the many insights, I found the information on p. 15 to be noteworthy - age does impact communications channel preference. Younger women are more influenced by online consumer reviews as well as blog and Facebook or Twitter posts; older women were more influenced by company emails, store circulars and brand website content.
http://bit.ly/c29HaN
Research and Commentary on Market Trends
