To learn more about these profiles, here's a summary of the study: http://bit.ly/azVglX
If you would like a copy of the full study, email: solutions@zenyoinc.com
Chart Source: The Social Profile, ExactTarget, 2010.
Research and Commentary on Market Trends
Thursday, July 15, 2010
Study: Classifying SocNet Users
According to recent research, there are 12 key consumer personas in which most social networking users can be classified. Based on both the amount of content they consume and produce, the five most valuable, in order of their total content usage, are Megaphone, Open Book, Social Butterfly, Business First, and Enthusiast.
To learn more about these profiles, here's a summary of the study: http://bit.ly/azVglX
If you would like a copy of the full study, email: solutions@zenyoinc.com
Chart Source: The Social Profile, ExactTarget, 2010.
To learn more about these profiles, here's a summary of the study: http://bit.ly/azVglX
If you would like a copy of the full study, email: solutions@zenyoinc.com
Chart Source: The Social Profile, ExactTarget, 2010.
