New Data On Women, Purchasing, the Internet, and more

A lot of data coming out lately about internet usage and trends, particularly with regard to women.

Most notable:

• when it comes to purchasing, women in the U.S. buy online more than men, with 12.5% of female internet users making an online purchase in February 2010, compared to 9.3% of men.  (ComScore study)
• Women are most receptive to marketing messages on lifestyle, specialty and review sites.  (Yahoo study)

Reference our recent blog post:  What Women Want From the Web Report

For additional indepth analysis, here's an excellent white paper from Ad Age:
The Reality of the Working Woman