Surprising? Probably not.
This recent study by Adweek Media/Harris Poll reinforces that we should be focused on the messaging. Certainly we need to be interesting and perhaps at times a bit edgy. However, we must be clear in what we want the customer to take away from our advertising – regardless of the platform (tv, direct, online, etc.). What will the product or service do for them? Benefits…Benefits…Benefits!
Survey Summary
