The following chart shows that only 1/5 of conversions came from clickthrough ... nearly 80% came from post-impression conversion at a later date.
Link to Study Summary.
Research and Commentary on Market Trends
Thursday, December 2, 2010
Online Advertising: Study Shows Plateau in Clickthrough Rates Plateau at 0.09%
Metrics continue to evolve for measurement of online advertising effectiveness. The use of clickthrough rates (CTR) as a primary benchmark is waning.
The following chart shows that only 1/5 of conversions came from clickthrough ... nearly 80% came from post-impression conversion at a later date.
Link to Study Summary.
The following chart shows that only 1/5 of conversions came from clickthrough ... nearly 80% came from post-impression conversion at a later date.
Link to Study Summary.
