Managing and delivering content digitally is becoming more important by the day. And the NHL Calgary Flames have come up with a winning formula worth sharing.
A summary of their program can be found at MarketingSherpa.com. Briefly, here are the key tactics employed:
- Give your audience what it wants (news, photos, videos, social media)
- Always have fresh content
- Plan for on-going maintenance and updates
- Promote the launch and later updates
- Make a full commitment to the channel
