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Just a few years ago, businesses were unsure about social media...and now companies are increasingly looking at ways to integrate social into their marketing mix.
To understand how marketers are using social media, Social Media Examiner commissioned the 2011 Social Media Marketing Industry Report.
Major findings from the report include:
- 90% of marketers indicate that social media is important for their business.
- One third of all social media marketers want to know how to monitor and measure the return on investment (ROI) of social media and integrate their social media activities.
- 58% of marketers are using social media for 6 hours or more each week, and more than a third invest 11 or more hours weekly.
- 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2011.
- 70% of marketers want to learn more about Facebook and 69% want to learn more about blogging.
