Recently, Steve Hasker from Nielson addressed attendees at Consumer 360 in Orlando. His focus was on how technology evolution and consumer demand challenge marketers. In his presentation, Hasker outlined key trends driving the need for innovation:
- Social Media – User-generated content is fundamentally changing behavior among younger generations of consumers, according to Hasker, including how programs are discovered, how people communicate and how products are purchased.
- Explosion in Multiplatform Media Usage – Distribution of content is becoming increasingly fragmented as users multitask across mobile devices, tablets, other platforms and traditional activities. You have to understand the cross-platform consumer.
- Changing Sources of Global Growth – Brands are challenged by ever-changing demographics in an increasingly global world.
