It's no secret that we are all trying to get ahead of the curve when it comes to integrating social media into the marketing mix. Social networking seems to enrich the fabric of our lives, both personally and professionally. But our challenge as marketers is to keep up with the rapid evolution of digital technology.
This report from the Pew Research Center is particularly helpful to understanding "people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, and community and political engagement."
Social Network Users Have Doubled AND Gotten Older
Platform Utilization
This report is full of interesting insights ... too many to include in this post. So I hope you'll download the full report.
Let us know how you're using social media in your marketing efforts - just post as a comment on our Facebook page or email solutions@zenyoinc.com. We'll include your case studies in an upcoming blog post.
